01 Overview
Role
📝 As a Product Design Lead, I built the Chaser design system, developed Chaser’s brand identity, and played an integral part in designing a social media app from start to finish for use by Chaser.
Timeline
🕛 Jan 2024- Jan 2025
Tools
🛠️Figma, Illustrator, Photoshop, Miro, Jira, Slack
02 Brand Identity Development
Design System
I wanted to encourage youthfulness and openness through font and color. From using colors with intention to having user-friendly controls, I aimed to put the user first, establishing a unified design language and fostering consistency across different channels
03 The Challenge
Modern social matching apps aim to connect but fail to help users stay connected. Users report that unless they move to a external social media app, they have a hard time retaining the connection from such apps. Our goal was to provide a platform that helped users discover new connections while also helping them stay connected.
Defining the Problem
Through research, we found top 2 reasons that discouraged users from retaining new connections.
1. The platform did not provide additional channels to stay connected
2. The connections were mostly based on location rather than something meaningful to the user
‘How Might We’ Statements
To make new connections more meaningful to the user we implemented interest based matching for users looking to connect with new users. We used the term “connections” instead of “followers” to put less emphasis on numbers and encourage genuine connections based on shared traits.
How might be create additional channels for newly connected users to interact?
How might we understand what qualities in a new connection are meaningful to the user?
How might we provide a more genuine connection?
How might we merge social media components to a matching platform?
